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The Pet Project
About the Company
Why do accessories for pets often have to be ugly, overly cute or in bad taste? That was the question designer Lene Nendel asked herself when
she got herself two cats and went out to buy furniture for them. And by that the idea of “The Pet Project” was born, for in cooperation with business-
partner Michael Ryding the two set out to do something about it.
In 2003 they started drawing and designing and after months of hard work the result was six products. And only six for “The Pet Project” is foremost
about quality and not quantity.
Lene Nendel: “The idea is to make products that both the pets will like to use and the owner like to look at. They are furniture that can be in your
livingroom without having animals screamed all over them. Things that will fit into even the most design-conscious home”.
But one thing was the design, yet another to have the styles produced. Especially when you are only satisfied with the best quality.
Michael Ryding: “It took almost a year for us to have our first six products made. We might sound difficult, but we kept throwing away if the
standard wasn’t good enough. And now we are very satisfied with our first collection.”
About the Company
Why do accessories for pets often have to be ugly, overly cute or in bad taste? That was the question designer Lene Nendel asked herself when
she got herself two cats and went out to buy furniture for them. And by that the idea of “The Pet Project” was born, for in cooperation with business-
partner Michael Ryding the two set out to do something about it.
In 2003 they started drawing and designing and after months of hard work the result was six products. And only six for “The Pet Project” is foremost
about quality and not quantity.
Lene Nendel: “The idea is to make products that both the pets will like to use and the owner like to look at. They are furniture that can be in your
livingroom without having animals screamed all over them. Things that will fit into even the most design-conscious home”.
But one thing was the design, yet another to have the styles produced. Especially when you are only satisfied with the best quality.
Michael Ryding: “It took almost a year for us to have our first six products made. We might sound difficult, but we kept throwing away if the
standard wasn’t good enough. And now we are very satisfied with our first collection.”
